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Lead Generation Support for Mortgage Brokerage Firm

  • 25%Increase in mortgage applications
  • 5%Increase in loan closing rates

Client Challenges

One mid-sized Canadian mortgage brokerage firm catering to both residential and commercial clients aimed to generate more mortgage leads for its lending services. The services included refinancing, home equity loans, first-time home buyer mortgages, as well as mortgage loan secured by industrial warehouse, office buildings etc. The client faced challenges in increasing its customer base.

Project Methodology

  • The company engaged Haanuwise, a specialized outsourced lead generation firm with expertise in the mortgage industry.
  • Our team conducted targeted calling campaigns, focusing on homeowners, real estate agents, and online inquiries.
  • Our team utilized a multi-channel approach, combining telemarketing with digital strategies.
  • The team specific demographics and employed personalized communication to engage potential clients.

Impact Delivered

  • The client experienced a notable rise in pre-qualified leads, around 25% increase in mortgage applications, on the back of our targeted outreach and effective communication strategies.
  • The outsourced efforts not only generated more leads but also improved the overall quality of prospects, resulting in higher closing rates and increased revenue.
  • The campaign expanded the broker’s client base and established a strong pipeline for future business.

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